Every Business Has a Story

12 Actual Meta Description Examples From Web page 1 Outcomes

9 min read

Few strains of textual content can take your web site site visitors to new heights the best way that meta descriptions can.

Maxing out at 160 characters, meta descriptions are pithy HTML attributes that summarize the content material of an internet site web page when it comes up in search outcomes and different shareable codecs.

Earlier than displaying search outcomes, Google has to crawl the content material in your web site. It examines meta tags—which often embody a meta description—to point out a preview of the content material by itself web site. Ultimately, these descriptions seem beneath the web page title in search outcomes to offer customers a preview of what to anticipate when clicking a hyperlink.

Screenshot of search results for google showing its meta description.

Technically, meta descriptions don’t instantly affect your SEO (search engine marketing) rankings, however they do have the flexibility to affect a person’s determination to click on on a hyperlink to your pages. If carried out nicely, they act as a teaser of the web page’s content material, goal, and relevance. That alone can improve web site site visitors and enhance search engine marketing by rising your web site’s authority.

What makes meta description?

If you take a look at the primary web page of search outcomes for many queries, you’ll discover that numerous meta descriptions have been fastidiously crafted to think about the next components:

  • Size: Google limits the variety of meta description characters it shows to 160. Your meta descriptions ought to stick inside that restrict—or have a compelling cause for going over.
  • Relevance: Your meta description ought to align with the goal web page’s content material, praise the headline, and embody very important key phrases.
  • Worth proposition: Clearly state the advantages your guests will achieve from visiting the web page.
  • Name to motion: Since your objective is driving click-through site visitors, the outline ought to encourage customers to take motion and go to the web page.
  • Readability: Use clear, simple language so anybody can perceive the content material and goal of the web page. Keep away from advanced jargon in any respect prices.
  • Engagement: Use compelling language that captures consideration and sparks curiosity.
  • Model consistency: Meta descriptions ought to align together with your model voice and messaging.

Observe: Even if you happen to add meta descriptions that examine the entire containers, Google would possibly nonetheless determine to point out different textual content out of your web site’s pages in its previews. Though this may be irritating and disappointing, it’s best to nonetheless try to have compelling meta descriptions in place in case Google begins utilizing them afterward.

12 Meta Description Examples from Web page 1 Outcomes

1. Wrike

  • Search time period: “agile software program improvement”
  • Headline: The Agile Software program Improvement Life Cycle
  • Meta Description: The Agile software program improvement life cycle is the structured collection of phases {that a} product goes by way of because it strikes from starting to finish. It incorporates six (155/160)
  • Wrike is a piece administration platform, so it could wish to rank extremely in searches for agile undertaking administration.
  • Nice use of plain language. There aren’t any unfamiliar phrases right here that might scare away somebody attempting to study. Different, lower-ranked meta descriptions introduce jargon (DevOps, SDLC) and different advanced language.
  • The outline offers simply sufficient details about the six steps to make it a teaser that might improve the click-through price.

2. Earth Trekkers

  • Search time period: “journey inspiration”
  • Headline: Journey Inspiration
  • Meta Description: Want some journey inspiration? Discover the proper vacation or trip vacation spot with these nice journey concepts and bucket listing locations. (138/160)
  • Earth Trekkers is a journey weblog, so rating extremely for a key phrase like journey inspiration could be a precedence for attracting its audience of journey fanatics.
  • The outline makes use of easy language and is brief sufficient to fall comfortably throughout the 160-character restrict.
  • It makes use of a query at the start as an interesting CTA. The reply for anybody looking this time period will probably be a sure. This may assist drive click-through site visitors.
  • The outline makes use of clear and concise language that guarantees to assist customers discover the proper vacation or trip vacation spot—so that they know what they’re clicking on.

3. EatingWell

  • Search time period: “wholesome smoothie recipes”
  • Headline: Wholesome Smoothie Recipes
  • Meta Description: Discover wholesome, scrumptious smoothie recipes together with strawberry, tropical and different fruit smoothies, inexperienced smoothies and protein smoothies. More healthy recipes (155/160)
  • As {a magazine} overlaying meals, vitamin, and sustainability, it’s comprehensible that EatingWell would wish to rank nicely for searches about wholesome smoothie recipes—they’re a favourite amongst well being fanatics all over the place.
  • This description instantly exhibits its relevance to go looking engine customers by together with the key phrase close to the start.
  • The meta description makes it clear what customers can look forward to finding on the web page by offering particular examples of the sorts of smoothie recipes they function.
  • They enchantment to their audience by emphasizing the advantages of their smoothies by utilizing phrases like “wholesome” and “scrumptious.”

4. Emotive

  • Search time period: “digital advertising suggestions”
  • Headline: 11 Important Digital Advertising and marketing Suggestions
  • Meta Description: 11 High Digital Advertising and marketing Suggestions · 1. Perceive Your Buyer · 2. Create Compelling Content material · 3. Commonly Optimize Your Web site for search engine marketing and Conversions · 4. Construct a (164/160)
  • Emotive is a digital advertising platform, so rating first for a search time period like “digital advertising suggestions” would appeal to potential clients searching for assist with digital advertising.
  • Whereas this description is over the character restrict, it’s nonetheless a concise description that lets the person know what sorts of digital advertising suggestions they will look forward to finding.
  • Utilizing motion verbs makes the outline participating and encourages clicks. Together with numbers additionally helps appeal to consideration and suggests readers will discover content material structured in a format that’s straightforward to digest. search result showing the meta description.

5. Merill Lynch

  • Search time period: “monetary planning instruments”
  • Headline: Monetary Planning Instruments, Calculators and Assets
  • Meta Description: Discover our monetary planning instruments, calculators, and assets that can assist you keep on observe together with your monetary targets and plan for the long run. (141/160)
  • As a financial institution and monetary companies firm, it’s logical for Merrill Lynch to focus on customers looking for monetary planning instruments.
  • This meta description instantly aligns with the headline, so customers looking for monetary planning instruments will discover this combo extremely related to their wants.
  • It additionally features a clear worth proposition about what customers will achieve from visiting the web page—help in staying on observe with monetary targets and planning for the long run.
  • Even when customers don’t click on on the hyperlink, the outline additional associates Merrill Lynch’s model as the proper place for individuals to fulfill their monetary planning and desires. That builds belief and credibility.

6. TopResume

  • Search time period: “resume writing companies”
  • Headline: Skilled Resume Writing Service
  • Meta Description: Searching for skilled resume assist? TopResume’s skilled resume writers may also help you construct a resume that will get extra interviews, assured. (139/160)
  • TopResume’s mission is to assist individuals discover jobs sooner. Resume writing is one in every of their companies, so that they wish to rank excessive in searches for these precise key phrases.
  • This description matches nicely throughout the 160-character restrict whereas speaking all of the related data individuals must learn about what’s inside.
  • It presents a transparent worth proposition—skilled resume writers who may also help them get extra interviews. It additionally features a assure that reinforces buyer confidence.
  • The CTA is implied however efficient, promising customers that they’ll discover a resolution to their drawback (aka getting extra interviews) by visiting the location.

7. Aware

  • Search time period: “easy methods to meditate”
  • Headline: Be taught How you can Meditate: A Aware Information …
  • Meta Description: Meditation is one thing everybody can do, right here’s how. · 1) Sit. Discover place to sit down that feels calm and quiet to you. · 2) Set a time restrict · 3) Discover (156/160)
  • As {a magazine} all about mindfulness and meditation, Aware would wish to rank extremely in search outcomes for individuals who wish to learn to get into it.
  • This description makes use of easy and simple language, which makes it accessible to a broad viewers, together with individuals who may be fully new to meditation.
  • By beginning with the assertion, “meditation is one thing everybody can do, right here’s how,” the outline instantly engages the reader by creating a way of inclusivity and encouragement.
  • It contains actionable content material within the type of sensible steps that customers can observe. Within the course of, it lets individuals know the web page can meet their search wants.

8. Cambridge in Color

  • Search time period: “digital images tutorials”
  • Headline: Digital Pictures Tutorials
  • Meta Description: Discover ways to take and edit digital images utilizing visible tutorials that emphasize idea over process, unbiased of particular digital digicam or lens. (157/160)
  • Cambridge in Color calls itself a studying neighborhood for photographers, so rating nicely for digital images phrases makes good enterprise sense.
  • The copy clearly communicates the relevance of the content material to the person. They’ll look forward to finding tutorials for taking and enhancing images upon clicking.
  • This meta description additionally features a distinctive promoting level (USP), which emphasizes content material over process. The reader instantly is aware of they will count on an in-depth and holistic studying expertise.
  • By mentioning that the tutorials should not depending on a selected digicam or lens, the meta description is extra inviting to photographers with every kind of kit. This makes the search outcomes enchantment to an even bigger viewers.

9. Wellness Mama

  • Search time period: “DIY magnificence merchandise”
  • Headline: 7 Easy DIY Magnificence Merchandise to Make at House
  • Meta Description: 7 Easy DIY Magnificence Merchandise to Make at House · 1. Deodorant · 2. Make-up · 3. Lotion · 4. Sea Salt Hair Spray · 5. Dry Shampoo · 6. Physique Scrubs · 7. Face Wash/ (158/160)
  • This description is correct up there on the character restrict, giving Wellness Mama the utmost actual property potential for a meta description.
  • All seven merchandise within the article are within the description, which lets customers know precisely what they’ll discover when navigating the web page.
  • By mentioning the varied magnificence merchandise included—from deodorant to face wash—this description makes the content material interesting to a broader viewers than these on the lookout for only one merchandise.
  • Utilizing numbers within the description gives a structured strategy in order that customers know they’ll be capable of navigate simply as soon as they land on the web page.
Search results showing Wellness Mama meta description.

10. Duolingo

  • Search time period: “study languages on-line”
  • Headline: Duolingo – The world’s greatest technique to study a language
  • Meta Description: With our free cell app or net and some minutes a day, everybody can Duolingo. Be taught 30+ languages on-line with bite-size classes primarily based on science. (147/160)
  • Attaining a excessive rating for a time period like “study languages on-line” is a no brainer for an app like Duolingo that gamifies on-line language studying.
  • This description aligns completely with the search time period, which makes it extremely related to customers looking for on-line language studying platforms.
  • Simply by studying the meta description, customers can clearly perceive what to anticipate from the app—the flexibility to study greater than 30 languages by way of tiny classes.
  • With phrases like “world’s greatest technique to study a language” and “primarily based on science,” Duolingo is utilizing its meta description to ascertain credibility instantly.

11. Miracle-Gro

  • Search time period: “gardening suggestions for inexperienced persons”
  • Headline: 10 High Gardening Suggestions for Inexperienced persons
  • Meta Description: Begin with nice soil. … When beginning a backyard, one of many prime items of recommendation is to spend money on soil that’s nutrient-rich and well-drained. Obtain this simply (162/160)
  • Miracle-Gro offers in soils, plant meals, and different garden-related merchandise. The content material it creates attracts of us taken with gardening, so it’s no marvel it ranks on the prime for newbie suggestions.
  • Beginning with the primary tip is a good way to preview the article and interact individuals with the content material instantly. It’s additionally price declaring that the outline conveniently speaks on to Miracle-Gro’s fundamental worth proposition—bettering soil well being.
  • The outline is aimed instantly on the audience of newbie gardeners. This exhibits relevance and encourages clicks.
  • The outline is barely past the character restrict. However it features a full sentence adopted by a few phrases to tease the remainder of the content material.

12. HGTV

  • Search time period: “DIY residence enchancment initiatives”
  • Headline: 50 DIY House Enchancment Tasks to Deal with This Weekend
  • Meta Description: 50 DIY House Enchancment Tasks to Deal with This Weekend · Paint the Entrance Door · Traditional Carriage Doorways (on the Low cost) · Set up a Shiplap Accent Wall · Set the (160/160)
  • As a TV channel with programming targeted on all issues home-and-garden-related, rating nicely for a search question like “DIY residence enchancment initiatives” will assist appeal to HGTV’s viewers.
  • The headline and outline trace on the huge worth and selection individuals will discover inside—50 completely different initiatives.
  • It additionally specifies that the initiatives are easy sufficient to complete in a weekend, which units expectations and exhibits customers the content material can be related to their wants.
  • The outline offers particular examples of the sorts of initiatives included and ends abruptly with a cliffhanger to encourage clicks.
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